МИНТАҚАДА ИЧКИ ТУРИЗМНИ РИВОЖЛАНТИРИШНИНГ КОНЦЕПТУАЛ АСОСЛАРИ
Ключевые слова:
туризм, ички туризм, туризм бозори, сегмент, туризмни ривожлантиришнинг концептуал асоси, туризм стратегияси, туризм хизматлари, қўшилган қиймат, иқтисодий, сиёсий, маданий, технологик, PESTАннотация
Марказий Осиё минтақавий иқтисодий ҳамкорлик минтақасида ички туризмни ривожлантиришнинг концептуал асосларини иккита алоҳида стратегия - ҳажмга асосланган стратегия ва юқори қийматли стратегия орқали туризм индустрияси имкониятлардан келиб чиққан ҳолда амалга ошириш йўналишлари кўриб чиқилди. Бунда кам харажат қилиб, юқори қўшилган қийматни ўзлаштириш билан боғлиқ оммавий туризм йўналишлари ва ҳамкорлик минтақасининг ресурс имкониятлари таҳлили амалга оширилди. Саёҳат қилишнинг асосий мотивацияси бўлган туризм бозори сегментларга ажратилди ва уларнинг улуши маҳаллий, қўшни давлатлардан кирувчи ва узоқ давлатлардан ташрифларлар каби уч гуруҳга ажратиб таҳлил қилинди. Бундан ташқари, ички туризмни ривожлантиришнинг концептуал асосини ишлаб чиқишда амалга оширишили лозим бўлган чора-тадбирларга таъсир қилувчи иқтисодий, сиёсий, маданий, технологик омиллар PEST-таҳлил матрицаси ишлаб чиқилди ва таҳлил натижасига кўра хулоса ва таклифлар шакллантирилди.
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