TALABA VA YOSHLAR SAYOHATINING NAZARIY JIHATLARI HAMDA UNI RIVOJLANTIRISH STRATEGIYALARI
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talaba va yoshlar sayohati va turizmi, sayohat xususiyatlari, marketing strategiyalari##article.abstract##
Talabalar turizmi sayyohlik sanoatining o‘sib borayotgan segmenti bo‘lib, yoshlar ko‘proq chet elda ta’lim va madaniy tajribalarni izlamoqda. Mazkur maqolada talaba va yoshlar sayohatining tushunchasi, xususiyatlari va turlarini o‘rganish jarayonida xalqaro tajribalar asosida olib borilgan ilmiy tadqiqotlar asosida talabalar, yoshlar va ularning sayohati, talabalar turizmi ishtirokchilarining turlari, xususiyatlari, motivatsiyalari tadqiq qilingan. Shuningdek, mazkur nazariy tadqiqot asosida talabalar turizmini rivojlantirishning marketing strategiyalari taqdim qilingan.
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