DEVELOPMENT OF ORGANIZATION AND MARKETING OF SAMARKAND MARATHON AND ITS ECONOMICAL ADVANTAGE FOR THE STATE

Аннотация

Nowadays sport tourism is rapidly developing all over the world, generating significant
economic benefits for countries. However Uzbekistan just begins its path in leveraging sphere of
sport tourism by arranging Samarkand Marathon. This article summarises opinions of previous
researches of connected spheres as well as provides own research among Samarkand residents .
The research conducted, mostly overviews Samarkand Marathon, its organization, facilities and
promotion, with an objective to make it more profitable for the state. The findings pointed out that
organizators of the marathon hosted in Samarkand should focus more both on the development of
destination infructructure and marketing of the event online. By providing recommendations, this
article aims to suggest methods for enhancement Samarkand Marathon in order to attract more
tourists.