ESG TRANSFORMATION OF TOURISM DESTINATIONS: METHODOLOGICAL INSIGHTS FROM CENTRAL ASIA

##article.authors##

  • Nodira Maxmudova

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ESG transformatsiyasi, turizm destinatsiyalari, ko‘p darajali metodologiya, boshqaruvni birinchi qo‘yish, bazaviy–maqsad tafovuti

##article.abstract##

Markaziy Osiyo turizm hududlari boshqaruv tizimlari mo‘ljallamagan sur’atda o‘smoqda.
Maqola o‘lchov tadqiqotlari ko‘pincha ochiq qoldiradigan savolni qo‘yadi: destinatsiya qanchalik
barqaror ekanini bilganimizdan so‘ng, uni amalda qanday o‘zgartiramiz? To‘rtta o‘zbek UNESCO
meros shahridagi dala materialiga — 45 mehmonxona, 247 sayyoh so‘rovi va 18 nafar ekspert
ishtirokidagi uch bosqichli Delfi — tayanib (bu ma’lumotlar muallifning oldingi nashrlarida
to‘plangan va e’lon qilingan), muallif turizm destinatsiyalarini ESG asosida transformatsiya
qilishning metodologik modelini ishlab chiqadi. Model to‘rt tamoyilga asoslanadi: uch darajali
diagnostika; boshqaruvni birinchi o‘ringa qo‘yish (G→E, DEC = 0,81); destinatsiyani o‘zgarish
birligi sifatida olish; ESGni cheklov emas, samaradorlik omili deb qarash. Ishning yangiligi —
o‘lchovdan transformatsiyaga o‘tuvchi, bosqichli va qayta aloqaga asoslangan metodologiya.

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2026-07-27

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