OLIY TA‘LIMDA IJTIMOIY MEDIA MARKETING XIZMATLARINI RAQAMLI TEXNOLOGIYALAR ASOSIDA SAMARALI BOSHQARISHGA OID XALQARO VA MILLIY TAJRIBALAR TAHLILI
Keywords:
higher education, social media marketing, digital technologyAbstract
effective management of social media marketing services in higher education institutions based on digital technologies has become an important strategy today. This article highlights the methods of using social media platforms of higher education institutions through the analysis of international and national experiences, the best practices of effective communication with the audience and the possibilities of strengthening the brand image. With the help of digital analysis tools, video marketing, targeted advertising and interactive activities, higher education institutions can increase the attractiveness of the educational process by expanding their audience and creating content tailored to them.
References
Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261-271. https://doi.org/10.1016/j.bushor.2012.01.007
Constantinides, E., & Zinck Stagno, M. C. (2011). Potential of the social media as instruments of higher education marketing: A segmentation study. Journal of Marketing for Higher Education, 21(1), 7-24. https://doi.org/10.1080/08841241.2011.573593
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003
Nandagopal, R., & Sankaranarayanan, K. (2020). Social media marketing strategies in higher education: The impact of engaging and connecting through digital platforms. Journal of Education and Practice, 11(20), 59-69.
Peruta, A., & Shields, A. B. (2017). Social media in higher education: Understanding how colleges and universities use Facebook. Journal of Marketing for Higher Education, 27(1), 131-143. https://doi.org/10.1080/08841241.2016.1212451
