THE CHALLENGES AND OPPORTUNITIES OF DIGITAL TRANSFORMATION IN THE TOURISM SECTOR

Аннотация

The advancement of new technology has resulted in extraordinary digital advancements in the tourist industry. Tourist locations, complexes, goods, business experiences, and ecosystems are evolving. This involves the establishment and growth of new business partnerships, business models, and competences in the tourist industry. New prospects in the main trends of digital transformation in tourism are being presented. Digital transformation and the opportunities it generates will be a driving force for the tourist industry's success in the future. Digitalization challenges and opportunities in tourism are aimed at developing new key initiatives such as digital competences and skills, changing thinking, creativity, and innovation, establishing new relationships between consumers and producers, implementing new good practices, new value chains, facilitating personalization of tourists' experiences, securing funding, contributing to new destination configurations, improving infrastructure, political support, and so on.