SILK ROAD HERITAGE AND SUSTAINABLE TOURISM: INSIGHTS FROM BUKHARA TOUR OPERATORS
Ключевые слова:
Silk Road, Sustainable tourism development, Stakeholders, CooperationАннотация
The United Nations (UN) has established the 2030 Sustainable Development Agenda Goals (SDGs), wherein sustainable tourism holds a crucial position. Sustainable tourism development has the potential to address critical global challenges such as poverty alleviation, reduction of inequality, climate change mitigation, and environmental conservation while simultaneously fostering cultural, social, and economic progress. This study investigates the tour operators in the Bukhara region, considered significant stakeholders, and evaluates their comprehension of the Silk Road heritage and their disposition towards employing this heritage for sustainable tourism development. A survey methodology was utilized to collect data on the tour operators’ perspectives and attitudes.
The findings reveal that tour operators endorse sustainable tourism development and acknowledge the Silk Road heritage as a vital element in realizing this objective. Moreover, the study identifies existing deficiencies in the collaboration between the private and public sectors, such as a lack of awareness about sustainable development incentives. Drawing on these results, the paper offers academically grounded recommendations aimed at addressing these challenges and enhancing cooperation among all stakeholders engaged in sustainable tourism development.
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