GLOBAL HALOL MAHSULOTLAR BOZORINI HARAKATLANTIRUVCHI OMILLAR
Ключевые слова:
Harakatlantiruvchi omillar, global halol sanoati, imkoniyatlar, muammolarАннотация
Global halol sanoati hozirda eng tez rivojlanayotgan bozorlardan biri hisoblanadi. Ushbu bozorning o'sishi yiliga 20 foizni tashkil etmoqa. Halol mahsulotlar bozori oziq-ovqat mahsulotlari bilan chegaralanib qolmaydi. Ushbu maqolada jahon bozoridagi globallashuv jarayoni natijasida yangi imkoniyatlarning paydo bo’lishi biran birga, Halol sanoatiga bo'lgan talabning ortib borayotganini belgilovchi omillarni kuzatish orqali global halol sanoati rivojlanishining hozirgi holati tadqiq qilingan. Tadqiqot maqsadlariga erishish uchun turli manbalardan olingan ikkilamchi ma'lumotlarni tahlil qilish metodologiyasi qabul qilingan. Jadal rivojlanayotgan global halol bozorini harakatga keltiruvchi uchta asosiy omil mavjud. Birinchidan, dunyoda musulmonlar sonining ko'pligi va yiliga 1,8 foizga o'sib borishi, ikkinchidan, musulmonlar yashayotgan mamlakatlarda iqtisodiy rivojlanishning o'sib borishi va buning natijasida musulmonlarning xarid qobiliyatining oshishi, uchunchidan, musulmon bo'lmagan davlatlarda halol sanoat bo’yicha potentsial bozorining paydo bo'lishi, shuningdek, istiqbolda halol sanoat ishtirokchilari halol bozori haqidagi bilim va tushunchalarni chuqurlashtirishlari, ma'lumotlarni muntazam yangilab turishlari va bozorda hali foydalanilmagan bo'shliqlardan, ayniqsa, mahsulotni sotish va reklama qilish orqali foydalanishlari kerak. Ushbu ishning natijalari va tavsiyalari tegishli sohalardagi bo'lajak tadqiqotchilar va olimlar, shuningdek, boshqa manfaatdor tomonlar uchun Halol sanoati sohasida o'zlarining strategik qarorlarini qabul qilishlari uchun manba bo'ladi.
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