QURILISH KORXONALARI RAQOBATBARDOSHLIGINI OSHIRISHNING BENCHMARKING MODELIGA ASOSLANGAN MARKETING MEXANIZMI

Abstract

In order to increase the competitiveness of manufacturing and service enterprises
in the highly competitive environment of the globalized economic system, benchmarking analysis,
which is widely used in practice, plays an important role in improving the overall efficiency of the
enterprise, as well as in improving production, service, management, and technical and
technological processes. Benchmarking studies eliminate shortcomings based on comparing the
enterprise with competitors in its field and enterprises in other industries. In order to develop
methods and techniques for conducting benchmarking studies in the construction sector, which is
distinguished from other industries by its specific characteristics, this article will detail the goals,
indicators, stages, and directions of the benchmarking model adapted to construction enterprises