QASHQADARYO MINTAQASIDA ASALARICHILIK TURIZMINI RIVOJLANTIRISH ISTIQBOLLARI VA IQTISODIYOTGA TA’SIRI

Abstract

This study on the prospects of developing beekeeping tourism in the Kashkadarya region and its impact on the economy highlights the importance of fostering environmentally friendly and innovative tourism directions. Beekeeping tourism, as a new branch of ecotourism, contributes to economic and cultural growth by offering natural and ecological products to tourists. This tourism direction can be harmoniously developed in line with Kashkadarya's rich flora, historical cities, and ecological conditions. The study analyzes the opportunities to create new jobs, diversify the local economy, and enhance ecological responsibility through the integration of beekeeping and tourism. Additionally, it provides recommendations on improving transportation and infrastructure, advancing digital marketing, and expanding international cooperation to support the growth of this sector.