TOURISM AS A DRIVER OF REGIONAL ECONOMY

Abstract

This article examines the economic development of tourism in Samarkand. An analysis is
carried out of the current state of tourism infrastructure, statistical indicators of visitor flows and
tourism revenues for the period 2019–2024. The principal challenges facing the industry are
identified: seasonality of demand, insufficient diversification of tourism products, limited
transport accessibility and a shortage of qualified personnel. The study employs methods of
statistical analysis, comparative analysis, SWOT analysis and the TOWS matrix. In addition,
quantitative forecasting of tourist flows for the period 2025–2030 is undertaken using a trendbased model. Specific recommendations are proposed for enhancing the competitiveness of
Samarkand on the international tourism market.