OLIY TA’LIM MUASSASALARI UCHUN MA’LUMOTLAR TAHLILI (DATA ANALYTICS) ASOSIDA IJTIMOIY MEDIA KОMPANIYALARINI BOSHQARISH MODELI

Abstract

This study develops a scientifically grounded data analytics-based model for
managing social media campaigns in higher education institutions. The proposed model
encompasses the stages of data collection, cleaning, processing, visualization, and strategic
decision-making based on analytical results. It enables the identification of user activity patterns,
audience segments, content effectiveness, and key performance indicators of campaigns. The
findings contribute to optimizing universities’ digital marketing efforts, enhancing brand image,
and implementing innovative approaches to attract prospective students.