EVALUATING TOURISM VILLAGES IN THE BUKHARA REGION: AN INTEGRATED ASSESSMENT APPROACH
Ключевые слова:
Tourism village, TVIAI, Digital Readiness Index, destination competitiveness, Bukhara Region, Best Tourism Villages, rural tourism, Delphi method, destination managementАннотация
Tourism villages have become an important instrument for promoting sustainable rural
development, preserving cultural heritage, and diversifying local economies. Despite increasing
attention to rural tourism, the absence of comprehensive assessment frameworks limits evidence
based planning in many emerging destinations. This study evaluates the development potential of
six tourism villages in the Bukhara Region of Uzbekistan -Shirin, Qasri Orifon, Ushot, Uba, Khoja
Orif, and Afshona -using the Tourism Village Integrated Assessment Index (TVIAI), a composite
indicator combining a base component (resource potential, hospitality and tourism services,
transport accessibility) and a diagnostic component (digital readiness, institutional governance,
community and local economic linkage) through the weighted formula TVIAI =0.3B + 0.7D. The
methodology was validated by an 18-member Delphi expert panel (two rounds; Kendall's W =0.74,
p < 0.01) and applied using official statistics, field observations, and digital tourism indicators.
TVIAI scores ranged from 2.53 (Afshona) to 4.31 (Qasri Orifon), with a regional mean of 3.32,
and villages were classified into three strategic development groups. A complementary Digital
Readiness Index (DRI =0.20P + 0.40S + 0.25K + 0.15A) was computed for each village, ranging
from 1.73 (Ushot) to 4.71 (Qasri Orifon), confirming that digital visibility is an increasingly
decisive -and at times decoupled -determinant of destination competitiveness. The findings
provide a replicable, evidence-based decision-support tool for prioritizing investment and
destination management in emerging rural tourism economies.
Библиографические ссылки
Buhalis D. eTourism: Information Technology for Strategic Tourism Management. –
Harlow: Pearson Education, 2003. – 376 p.
Butler R. W. The concept of a tourist area cycle of evolution: implications for
management of resources // The Canadian Geographer. – 1980. – Vol. 24, No. 1. – P. 5–12.
Dwyer L., Kim C. Destination competitiveness: determinants and indicators // Current
Issues in Tourism. – 2003. – Vol. 6, No. 5. – P. 369–414.
Hall C. M. Tourism Planning: Policies, Processes and Relationships. – 2nd ed. –
Harlow: Pearson Education, 2008. – 302 p.
Lane B. What is rural tourism? // Journal of Sustainable Tourism. – 1994. – Vol. 2, No.
–2. – P. 7–21.
Lane B., Kastenholz E. Rural tourism: the evolution of practice and research approaches
// Journal of Sustainable Tourism. – 2015. – Vol. 23, No. 8–9. – P. 1133–1156.
Morrison A. M. Marketing and Managing Tourism Destinations. – 2nd ed. – London:
Routledge, 2019. – 674 p.
OECD. Tourism Trends and Policies 2024. – Paris: OECD Publishing, 2024. – 412 p.
Presenza A., Sheehan L., Ritchie J. R. B. Towards a model of the roles and activities of
destination management organizations // Journal of Hospitality, Tourism and Leisure Science. –
– Vol. 3. – P. 1–16.
Richards G. Cultural tourism: a review of recent research and trends // Journal of
Hospitality and Tourism Management. – 2018. – Vol. 36. – P. 12–21.
Ritchie J. R. B., Crouch G. I. The Competitive Destination: A Sustainable Tourism
Perspective. – Wallingford: CABI Publishing, 2003. – 290 p.
Rosalina P. D., Dupre K., Wang Y. Rural tourism: a systematic literature review on
definitions and challenges // Journal of Hospitality and Tourism Management. – 2021. – Vol. 47. – P. 134–149.
UN Tourism. Best Tourism Villages by UN Tourism: Areas of Evaluation. – Madrid:
UN Tourism, 2024.
UN Tourism. World Tourism Barometer. – Vol. 23, No. 1. – Madrid: UN Tourism,
World Bank. Tourism for Development: Economic Growth and Poverty Reduction. –
Washington, DC: World Bank, 2023.
World Economic Forum. Travel and Tourism Development Index 2024. – Geneva:
World Economic Forum, 2024.
Bobokalonov S. R. Conceptual and Methodological Foundations for Transforming
Tourist Areas into Attractive Destinations: DSc dissertation. – Bukhara, 2025.
Ibragimov N. S. Destination Management: The Art of Managing Tourism at the
National Level. – Tashkent: Turon Zamin Ziyo, 2014.
Navruz-Zoda B. N., Ibragimov N. S. Multi-Level Model of Tourism Destination
Competitiveness. – Bukhara: Sadriddin Salim Bukhari, 2018.
United Nations. Transforming Our World: The 2030 Agenda for Sustainable
Development. – New York: United Nations, 2015.
President of the Republic of Uzbekistan. Presidential Decree No. PF-158, "On the
Uzbekistan–2030 Strategy," September 11, 2023.
Загрузки
Опубликован
Выпуск
Раздел
Лицензия
Copyright (c) 2025 "Экономика и туризм" международный научно- инновационной журнал
Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.
