INNOVATIVE APPROACHES TO ORGANIZATIONAL AND ECONOMIC MANAGEMENT OF MICE TOURISM IN THE DIGITAL ERA

Аннотация

MICE tourism is an important segment of the global tourism industry, contributing to
business cooperation, knowledge exchange, and destination competitiveness. In emerging
economies, including Uzbekistan, its development is constrained by infrastructural limitations and
low youth involvement. This study analyzes the infrastructural factors affecting MICE tourism
development in Uzbekistan, with a focus on exhibition and convention facilities in Tashkent. The
research is based on a mixed-methods approach combining analysis of official documents and
international practices with practical experience gained from organizing MICE-related events,
including a Model United Nations (MUN) conference. The results indicate that limited venue
capacity, accommodation shortages, and logistical challenges restrict the hosting of large-scale
international events. At the same time, increased youth engagement and the development of
innovative MICE complexes may enhance the competitiveness of Uzbekistan as a MICE
destination.