FROM GUEST SATISFACTION TO GLOBAL STANDARDS: THE ROLE OF STRATEGIES AND MANAGEMENT TOOLS IN THE HOTEL INDUSTRY

Abstract

This research focuses on the importance of Strategy and Management Tools in the hotel industry
and includes some data collected through interviews with managers and administrators in five local
hotels Samarkand. The key strategies and management tools, as well as the unique features and
challenges in those five hotels, were examined during the interviews. Based on these interviews
with the managers, it is recommended that hotels conduct a SWOT analysis to better understand
their hotels, implement more advanced management tools and strengthen their feedback systems.